The Challenge
Miss Emmy is a passionate fruit enthusiast who has recently started her own juice company. Her company specializes in creating fresh juices from the harvest of her family's fruit farm. Miss Emy's goal is to create a sustainable business model that reduces harvest losses and provides healthy and delicious juices directly to consumers. The design challenge: how can we create a packaging solution that will help Miss Emy's brand stand out and appeal to her target audience while showcasing her personal touch and local sourcing?
Packaging Design & Illustration
Understanding Emmys Goals
Miss Emmy wants to evoke feelings of freshness, health, and sustainability, such that every glass of juice reminds her customers this is coming from the neighbor two doors away.
Using secondary research from existing brands that share Emmys’ values, I noted the need to incorporate some visual elements such as vibrant colors, illustrations of fruits, and the need to prominently display information about the nutritional benefits and the natural ingredients used.
The mood board focuses on existing brands that demonstrate a great use of the following criteria;
Visual appeal,
Use of natural fruit colors,
Sustainable packaging, and
Evokes a feeling of freshness.
Design iterations - Front Page
Design iterations - Sides
Family size packaging designs with bottle tops
Thank you for reading through my case studies. My goal through this project was to apply the principles of UX to brand design with limited research resources. Connect with me to chat, share comments, or discuss a project you’re excited about.